Heineken Plus Pool

Heineken Floating an Idea: The +POOL Story Ever wonder what it would be like to swim in New York’s rivers? As a major supporter of urban life around the world, Heineken tasked Tribeca Studios to tell the story behind +POOL, one of New York’s most innovative and people-centric public works projects. Bringing on Emmy-winning director…

Heineken

Floating an Idea: The +POOL Story

Ever wonder what it would be like to swim in New York’s rivers?

As a major supporter of urban life around the world, Heineken tasked Tribeca Studios to tell the story behind +POOL, one of New York's most innovative and people-centric public works projects. Bringing on Emmy-winning director Bianca Giaever and production company m ss ng p eces, we created a documentary short and virtual reality film that shows how a first-of-its-kind, floating pool will bring that dream to life.

Narrated by stage and screen superstar Neil Patrick Harris, Floating an Idea: The + POOL Story was created as part of The Cities Project by Heineken to raise awareness of + POOL and its push to gain financial and public support for the pool.

Watch the 360 film here, or on a headset.