Floating an Idea: The +POOL Story
Ever wonder what it would be like to swim in New York’s rivers?
As a major supporter of urban life around the world, Heineken tasked Tribeca Studios to tell the story behind +POOL, one of New York's most innovative and people-centric public works projects. Bringing on Emmy-winning director Bianca Giaever and production company m ss ng p eces, we created a documentary short and virtual reality film that shows how a first-of-its-kind, floating pool will bring that dream to life.
Narrated by stage and screen superstar Neil Patrick Harris, Floating an Idea: The + POOL Story was created as part of The Cities Project by Heineken to raise awareness of + POOL and its push to gain financial and public support for the pool.