Nominee – She Dreams at Sunrise
P&G
8:46 Films
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It took 8 minutes and 46 seconds to take a Black man’s life.
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She Dreams at Sunrise
Directed by Camrus Johnson
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Slow Pulse
Directed by Marshall Tyler
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Cupids
Directed by Zoey Martinson
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Pearl and Henry
Directed by Gibrey Allen
This collection of four narrative shorts reclaims that time to tell stories of Black love and joy, 8 minutes and 46 seconds at a time.
Saturday Morning, Tribeca Studios, and Procter and Gamble joined forces to produce, finance, and promote these projects in the hopes of turning a time associated with hate into a genuine reason for hope.
The Films launched at Tribeca Festival and were promoted through an integrated campaign developed with Saturday Mornings and P&G.
Objective
- Give Black storytellers the opportunity to lift up stories of joy and hope in the aftermath of George Floyd's murder
- Amplify P&G's Widen the Screen initiative
Solutions & Outcomes
- All four 8:46 films premiered at Tribeca, on Juneteenth.
- BET and CBS picked up the series to be streamed on their platforms.
- She Dreams at Sunrise was nominated for Outstanding Short Form Animated Film at the NAACP Awards
8:46 has been honored with major awards in entertainment and advertising.
NAACP Awards
[1] [Read More]The Andys
[1] [Read More]D&AD
[1] [Read More]Cannes Lions
[1] [Read More]
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